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Evrella, the AI assistant, takes a call at the front desk of a plumbing and heating company, with a boiler and tools on the wall behind her.

The AI receptionist that answers while you’re on the job

Evrella, the AI client services assistant, answers your business’s phone, WhatsApp and website chat while you’re under a sink, up a ladder or off for the evening. She quotes the prices you publish, says when you can come, gives your safety steps for a gas smell first, and sends you every job with the caller’s name, address and number. She says she’s an AI at the start of every call.

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A fictional business, answered by a real Evrella. Call it or ask it a question here.

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What goes unanswered today

  • Most businesses have nobody else to pick up

    At the start of 2025, three in four of the UK’s 5.7 million private businesses, about 4.3 million, employed nobody but their owners (Department for Business and Trade, Business Population Estimates 2025). When the owner is on a job, the phone rings out.

  • The phone rings with your hands full

    A call in the middle of a job means stopping work or letting it go to voicemail. A caller who reaches voicemail can simply ring the next business on the list.

  • Emergencies don’t keep office hours

    A caller who smells gas at 10pm needs the safety steps first: open windows and doors, no switches or flames, leave the property and call the National Gas Emergency number, 0800 111 999. Then they need to know whether you can come.

  • The same price questions on every call

    How much is a boiler service? Do you charge to come out? Do you cover my village? Each answer is already on your website, but someone still has to say it.

  • Evening enquiries wait until morning

    People look for a tradesperson after work, on their phone, in the website chat or on WhatsApp. By the time you reply the next morning, they may have booked someone else.

How a conversation goes

Short examples written for this page, not recordings of real callers.

A broken boiler and a newborn

Caller
My boiler’s stopped working and I’ve got a newborn at home.
Evrella
I’m sorry, that’s the last thing you need with a newborn. We treat no heating with a baby at home as urgent, and our emergency engineers usually reach you the same day, often within 2 hours. What’s your postcode, so I can check you’re in our area?
Caller
SO50, in Eastleigh. It’s a Worcester boiler and it’s showing an error code.
Evrella
Thank you, you’re in our area. Please note the code for the engineer. Can I take your name, full address and mobile? I’m passing this to the on-call engineer now, and they’ll call you to give you a time window.

A boiler service on a Saturday

Caller
How much is a boiler service, and can you do a Saturday?
Evrella
An annual boiler service is £95 including VAT, and we work Saturday mornings from 8 till 12. Is the boiler working at the moment, and do you know when it was last serviced?
Caller
It’s working fine. Last service was about two years ago.
Evrella
Thank you. Can I take your name, address with postcode and mobile, and which Saturday suits you? The office will confirm your slot by text.

A caller who smells gas

Caller
I think I can smell gas.
Evrella
Please do this first: open your windows and doors, don’t touch any switches or use flames, leave the property, and call the National Gas Emergency number, 0800 111 999, from outside. Are you somewhere safe now?
Caller
Yes, I’m outside and I’ve called them.
Evrella
Well done, that’s exactly right. Can I take your name, address and mobile? I’ll pass it to our on-call engineer straight away so they can follow up once the gas network has made it safe.

How it works

  1. 01

    She reads your business

    Your website and the documents you give her are what she answers from.

  2. 02

    She answers every channel

    Your website chat, WhatsApp and your phone line, day and night.

  3. 03

    You see every conversation

    Each one is in your console, with the details she took and a summary.

Works alongside

Only what Evrella really does with each of these.

  • Google Calendar

    Jobs she books in your website chat sync both ways with Google Calendar, moved and cancelled ones too. Tick one box and she never offers a time you are already busy.

  • ServiceM8

    No direct connection. Every job she takes reaches you by email, and by text to a UK mobile on a paid plan if you add one, with the details ready to create the job in ServiceM8.

  • Tradify

    No direct connection. The caller’s name, address, number and the problem in their words wait in your console and your inbox, for you to add to Tradify.

  • Commusoft

    No direct connection. Each enquiry arrives by email with what your job sheet needs, such as the boiler make and the best times, ready to enter in Commusoft.

Compliance

Evrella answers from what your business publishes, so she says only what your pages say: your prices as guide prices, your area, your hours and your guarantees. For gas work, the Health and Safety Executive says anyone employed to work on gas appliances in homes must be a Gas Safe registered engineer, so she says your business is Gas Safe registered only if your pages say so, and never talks a caller through a repair or diagnoses a fault. For a gas smell or a carbon monoxide alarm she gives the safety steps first and the National Gas Emergency number, 0800 111 999. Callers’ details are personal data under UK GDPR: they are stored in the UK on AWS in London, answers are generated in the UK or the EU, nothing is used to train AI models, and a Data Processing Agreement comes with every plan. At the start of every call she says she is an AI assistant.

What she never says

  • How to fix a fault, or what an error code means
  • An exact arrival time: she gives your window
  • A fixed price for an install without a site visit
  • Your engineers’ personal mobile numbers
  • That you cover an area your pages don’t list

Pricing

Plans at £0, £39, £149 or £249 a month, with 30 days free and no card to start.

Your month

An estimate of a typical month for businesses like yours. Pick another month, or change the figures to yours.

Credits a month

1,300

  • StarterBest value

    £39 plus 300 credits at 4p

    £51a month

  • Small business

    Within the 5,000 credits included

    £149a month

  • Business

    Within the 8,000 credits included

    £249a month

An estimate from the figures above. Every plan starts with 30 days free, so you can count a real month before you pay.

What a receptionist costs, with the sums

The plan for a month like this

£51 a month like this

  • Recommended

    Starter

    £39 / month£390 / year

    1,000 credits a month

    about 1,000 AI replies, or about 250 call minutes

    Evrella on every channel: website chat, WhatsApp and your own phone number

    • Website chat1 chatbot
    • WhatsAppIncluded
    • Phone line1 phone number
    • TeamUp to 3 people
    • Transcripts kept180 days
    • SupportEmail
    • Your practice systemNot included
    • RemindersNot included
    Try free for 30 days

Questions

  • What is an AI receptionist?

    An assistant that answers your business’s calls and messages for you, by voice on the phone and in writing in the chat. Evrella answers from your own website and documents, takes the caller’s details, and passes every enquiry to you by email and in your console.

  • How is she different from voicemail?

    Voicemail waits for you; she answers. She tells the caller your prices, your area and when you can usually come, gives your safety steps in an emergency, and takes the details you need, so you call back knowing what the job is.

  • Can she book jobs on the phone?

    Not yet. On the phone she takes the job details and your team confirms the booking. In the chat on your website she books appointments from your calendar, and they sync both ways with Google Calendar.

  • What does she do with an emergency call out of hours?

    What your instructions say. At Hollowbrook, the demo firm, she gives a caller who smells gas the safety steps and the National Gas Emergency number first, treats no heating with a newborn or an elderly person at home as urgent, and passes the details to the on-call engineer.

  • Will she diagnose a fault or talk a caller through a repair?

    No. She never diagnoses faults or explains error codes. She asks for the details your engineers want, such as the boiler make and the code on the display, and passes them on.

  • Does Evrella work with ServiceM8, Tradify or Commusoft?

    Not directly, and we don’t claim to. Every job she takes reaches you by email, and by text to a UK mobile on a paid plan if you add one, and waits in your console, ready to enter in the job management software you use.

  • Can she put a caller through to me?

    Yes, if you switch it on. When a caller asks for a person, she tells them she is putting them through and transfers the call to a UK landline or mobile you choose. If nobody answers, the caller is told and you get a missed-call notice.

  • Do callers know they are talking to an AI?

    Yes. At the start of every call she says she is an AI assistant and that the call is transcribed, and recorded too if you switch call recording on. In the website chat she tells visitors the same.

  • Where are my customers’ details kept?

    Stored in the UK, on AWS in London. Answers are generated in the UK or the EU, so what a customer types may be processed in the EU. Nothing is used to train AI models, and a Data Processing Agreement comes with every plan.

Let Evrella answer for you

Set her up on your own website and number, and try her free first.

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