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Evrella, the AI assistant, takes a call at the front desk of a bright hair salon, with styling chairs and mirrors behind her.

The AI receptionist for UK hair and beauty salons

Evrella, the AI client services assistant, answers your salon’s phone, WhatsApp and website chat while your stylists have their hands full. She gives your prices, explains the allergy alert test before any colour, sets out your deposit and cancellation rules, and passes every enquiry to your team. She never promises a colour result and never gives medical advice.

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  • Passes you every enquiry
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  • 0 queues at reception

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A fictional business, answered by a real Evrella. Call it or ask it a question here.

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What we can show

  • The UK has 50,400 hair, barbering and beauty businesses. About 81% employ fewer than five people, and 64% turn over less than £100,000 a year.

    NHBF, Industry statistics 2025

What goes unanswered today

  • The phone rings with foils in and gloves on

    Your stylists are mid-colour, mid-cut or mid-wax for most of the day, and nobody can reach the phone without stopping a client’s service. A caller who hears it ring out will often book the next salon in the search results.

  • “Can I have colour on Saturday?”

    A new colour client needs an allergy alert test first. The NHBF’s 2023 guidance for salon professionals says the client watches the test area for 48 hours and should not have the colour service if it itches, reddens or swells, so the answer has to be the same careful one every time, however keen the caller is.

  • Deposits and no-shows

    A missed balayage leaves a three-hour gap in a colourist’s day. Your deposit, your notice period and what happens to a late arrival have to be explained the same way to every client before they book, not argued about afterwards.

  • Fewer hands on the front desk

    In the NHBF’s State of the Industry survey, published in February 2025, 31% of hair and beauty businesses said their workforce had shrunk over the last quarter and 47% planned to reduce staff or apprentice hours. The phone does not ring any less.

  • Prices, parking, vouchers and children’s cuts

    How much is a cut? Do you do kids? Is there parking? Can I buy a voucher? Each answer is short, but they arrive all day, most of them while the person who could answer is holding a hairdryer.

How a conversation goes

Short examples written for this page, not recordings of real callers.

A new client asking for balayage this week

Caller
I’ve never been to you before. Can I book balayage for this Saturday?
Evrella
I’d love to help. Before any colour, new clients have a free 10-minute allergy alert test at the salon, at least 48 hours before the appointment. Could you pop in for the test by Thursday morning?
Caller
I could come in on Wednesday. How much is balayage?
Evrella
Balayage starts from £135, including toner and finish, and takes about three hours. The colourist confirms the price at a free consultation, which can be done at the same visit as your test. There’s a £40 deposit, sent by text. Can I take your name, mobile and email? I’ll pass the request to the team to confirm both times.

Prices for a cut and a child’s cut

Caller
How much is a cut and blow-dry, and do you do children’s cuts?
Evrella
A cut and finish is £48 with a stylist, £56 with a senior stylist and £64 with Rosa, our director. Children’s cuts are £18 for under-12s and £26 for 12 to 16, and under-16s come with a parent or guardian.
Caller
Great. Is there anywhere to park?
Evrella
The town-centre pay-and-display car park is three minutes’ walk, and there’s a blue-badge bay right outside. If you tell me the days that suit you both, I’ll pass them to the team to book you in together.

A reaction the day after colour

Caller
I had my roots done with you yesterday and now my scalp is itching and my face feels puffy.
Evrella
Thank you for telling us straight away. Are your lips, mouth, tongue or throat swelling, or are you finding it hard to breathe or swallow?
Caller
No, it’s just itchy and a bit swollen round my hairline.
Evrella
Please wash your hair and scalp now with water and a mild shampoo. A pharmacist can advise, and if it gets worse, speak to your GP or call NHS 111. If your lips, tongue or throat swell or breathing gets hard, call 999 at once. I’m telling Rosa, our director, now and she’ll be in touch.

How it works

  1. 01

    She reads your business

    Your website and the documents you give her are what she answers from.

  2. 02

    She answers every channel

    Your website chat, WhatsApp and your phone line, day and night.

  3. 03

    You see every conversation

    Each one is in your console, with the details she took and a summary.

Works alongside

Only what Evrella really does with each of these.

  • Google Calendar

    Cuts, blow-dries and beauty treatments she books in your website chat sync both ways with Google Calendar, moved and cancelled ones too. Tick one box and she never offers a time you are already busy.

  • Fresha

    No direct connection. In the chat and on WhatsApp she gives clients the online booking link your salon already publishes, and each enquiry reaches your team by email, ready to enter in Fresha.

  • Phorest

    No direct connection. Every enquiry arrives by email and waits in your console with the service, the preferred stylist and when the client last had colour, for your team to add to Phorest.

  • Timely

    No direct connection. The details she takes match the questions your front desk asks, so creating the appointment in Timely starts from a complete enquiry.

  • Treatwell

    No direct connection. Clients who find you on Treatwell keep booking there; she answers the questions they ask your salon directly and passes each one to your team.

Compliance

Hairdressing in the UK has no statutory regulator. The Hair & Barber Council, set up by an Act of Parliament in 1964, keeps a register of State Registered hairdressers and barbers, but registration is not required: in its own words, anyone can practise as a hairdresser or barber with no training or qualifications. For colour, the NHBF’s 2023 guidance for salon professionals, based on a Cosmetics Europe recommendation, says to follow the manufacturer’s allergy alert test instructions and that the client watches the test area for 48 hours. In London, premises offering special treatments such as manicure and massage need a borough licence under the London Local Authorities Act 1991. Evrella answers from what your salon publishes. She books no colour without the allergy alert test your rules require, never promises how a colour will turn out, and for a reaction gives the steps your salon writes, such as the NHS’s: rinse, see a pharmacist, and call 999 if the lips, tongue or throat swell. Client details are stored in the UK on AWS in London, answers are generated in the UK or the EU, nothing is used to train AI models, and a Data Processing Agreement comes with every plan.

What she never says

  • A colour or tint booking without the allergy alert test your rules require
  • How a colour will turn out, or that a shade will match a photo
  • That a clear allergy alert test means there will never be a reaction
  • Medical advice about a reaction beyond the steps your salon sets
  • Whether someone is a client, or when they are booked, to anyone but the client
  • Anything about another client, their hair or their appointments
  • A booking confirmed without your cancellation and deposit terms
  • A charge for a missed appointment that your terms don’t state
  • An offer or a marketing message to someone who hasn’t agreed to them
  • That she is a person, or that there is no way to reach one

Pricing

Plans at £0, £39, £149 or £249 a month, with 30 days free and no card to start.

Your month

An estimate of a typical month for businesses like yours. Pick another month, or change the figures to yours.

Credits a month

1,480

  • StarterBest value

    £39 plus 480 credits at 4p

    £58.20a month

  • Small business

    Within the 5,000 credits included

    £149a month

  • Business

    Within the 8,000 credits included

    £249a month

An estimate from the figures above. Every plan starts with 30 days free, so you can count a real month before you pay.

What a receptionist costs, with the sums

The plan for a month like this

£58.20 a month like this

  • Recommended

    Starter

    £39 / month£390 / year

    1,000 credits a month

    about 1,000 AI replies, or about 250 call minutes

    Evrella on every channel: website chat, WhatsApp and your own phone number

    • Website chat1 chatbot
    • WhatsAppIncluded
    • Phone line1 phone number
    • TeamUp to 3 people
    • Transcripts kept180 days
    • SupportEmail
    • Your practice systemNot included
    • RemindersNot included
    Try free for 30 days

Questions

  • Will she book colour for a client who has not had an allergy alert test?

    No. She applies the rule your salon writes. At Larkmere, the demo salon, every new colour client, anyone whose last colour there was more than six months ago and anyone whose health has changed has a free test at least 48 hours before the appointment. She books the test first and passes the colour request to your team, and books no colour for anyone who has reacted to hair dye before.

  • What does she tell a client who reacts to hair dye or a tint?

    The steps your salon sets, and nothing more. At Larkmere they follow the NHS’s hair dye reactions page (reviewed December 2025): wash the hair and scalp straight away with a mild shampoo, a pharmacist for mild symptoms, a GP if they get worse, and 999 at once if the lips, mouth, tongue or throat swell or breathing is difficult. She flags the conversation to your team as urgent and never says a reaction is probably fine.

  • Can she promise a client their colour will match a photo?

    No. She never says how a colour will turn out or how long it will last. She offers your colour consultation, where the colourist looks at the client’s hair and the photo, and gives your “from” prices with the reminder that the colourist confirms the price.

  • Does Evrella connect to Fresha, Phorest or Timely?

    Not directly, and we don’t claim to. In the chat and on WhatsApp she gives clients the online booking link your salon already publishes. Every enquiry reaches your team by email and waits in your console, ready to enter in your salon software. Appointments booked in Evrella’s own calendar sync both ways with Google Calendar.

  • Can she take deposits for balayage or a bridal booking?

    She explains them, but she never takes card details in a call or a chat. She tells the client your deposit, your notice period and what happens to the deposit after a late cancellation or a no-show, exactly as your pages set them out, and your team sends the secure payment link you already use.

  • What does she say to a client who is running late?

    What your salon’s rule says. At Larkmere, more than 15 minutes late for a cut or a beauty treatment may mean a shorter service or a new time, and more than 15 minutes late for colour means a new time, because colour cannot be rushed. She passes the message to your team so the stylist knows.

  • Can she put cuts and blow-dries straight into the diary?

    In your website chat, yes: she offers free times from Evrella’s calendar and confirms the booking, and it appears in your Google Calendar. On the phone and on WhatsApp she takes the client’s details and the times that suit them and passes the request to your team, because she doesn’t book appointments by phone yet.

  • Do callers hear that they are speaking to an AI?

    Yes. At the start of every call she says she is the salon’s AI assistant and that the call is transcribed, and recorded too if you switch call recording on. In the website chat she tells clients the same, and every conversation is in your console for your team to read.

  • How does she keep clients’ details private?

    She never says whether someone is a client, or when they are booked, to anyone but the client, and never discusses another client. Details are stored in the UK on AWS in London, answers are generated in the UK or the EU, nothing is used to train AI models, and a Data Processing Agreement comes with every plan.

Let Evrella answer for you

Set her up on your own website and number, and try her free first.

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